A global leader in innovative consumer products

Products that provide solutions to everyday problems. Sold in stores, online, and on TV.

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ISL Group

Best Direct Group

Our Story

The ISL group was founded in 1991 by Philip Bouldstridge. In the early days, Philip sold his products in Department Stores with live demonstrations. Live demonstrations not only provide a unique way of presenting innovative products to consumers, they are also an invaluable tool for learning general consumer behaviour. This led to the company’s expertise in Direct Response Television (DRTV) and infomercial production, which has live product demonstrations at its core.

About Us

ISL Around The World

The Industex family covers five continents and more than 60 countries worldwide. After the creation of its flagship office in Barcelona in 1991, ISL quickly grew to include operations in France, the United States and Canada. Subsidiary companies were also formed in Switzerland, Portugal, Italy, Germany, the Netherlands, Japan and Australia. The acquisition of Best Direct International in 2008, one of Europe’s top leaders in Direct Response TV for over 30 years, with its own TV Home shopping channel, allowed the company to expand rapidly in the United Kingdom and throughout several other countries.

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A Fully Integrated Company​

The ISL Group has designed, produced and marketed more than 2000 products. The majority of our offerings come from our in-house design team while we source up to 2% of our catalogue of products from third parties. Our teams oversee the entire process from design to distribution to marketing for a truly hands-on approach that draws from three decades of knowledge and experience in Direct Response and International Marketing.

The ISL group will either design its products or control the design of the product made by its suppliers. Either way, for a product to be incorporated in the ISL catalogue, it has to pass a stringent scrutiny not only from a Quality Control stand point, but also from the in-house design team point of view. This ensures that all ISL group products have a design that is totally innovative, modern and visually appealing.

Once a product is finalised, the ISL group will ensure that each product has the best marketing materials to achieve success in the market. The main marketing materials attached to each product include:
- Retail packaging
- Selling materials for retailer point of sale. (POS) 
- Selling materials for traditional catalogue or mail order sales.
- TV spots and infomercials for teleshopping or Direct Response TV sales.

The ISL group manufactures its products throughout the world. While regarding hard products it will normally use manufacturing plants in China, for many of its other product categories it will use manufacturing facilities in Europe, the USA and other regions. In all cases, ISL will thoroughly scrutinise the manufacturing plants ensuring that they comply with all local and international regulatory standards and that they are capable of following the ISL group, Quality Control procedures.

The ISL group has international distribution points in all the important parts of the world. Major hubs exist in China, HK, Australia, Japan, West and East coast of USA, Spain, Holland, UK and several other European countries. Thanks to the ISL Group’s unique integrated worldwide inventory management systems, supplies are streamlined throughout the different regions and inventory can be allocated to fulfill the requirements of its customers, even considering last minute un-forecasted needs.

The ISL group sells its products in most major retail outlets in many countries around the world. The sales are usually aided by a TV monitor displaying the features and the various applications of the products. These TV monitors are owned by the ISL group companies and have been specially adapted for this purpose. With the diminishing of service staff in retail outlets, the ISL model of having TV monitors explain the workings and benefits of the products, directly to the consumers in the stores, has had extraordinary success.

One of the fundamentals in the ISL group is Direct Response TV. All core ISL products have a high quality TV infomercial or spot, capable of selling the product directly to consumers, when broadcast on TV.
The group of companies includes a 100% owned TV station in the UK which broadcasts the ISL infomercials 24 hours per day.
ISL has produced over 500 TV infomercials and TV spots for its products and currently produces upwards of 50 new ones every year.

The ISL digital or on-line marketing department is one of the fastest growing entreprises around today. With a huge double digit yearly growth rate, it is set to dominate the digital marketing arena in many areas and countries, over the following years.

The on-line division sells ISL products with a varied arena of actions, including payed and organic search, Social Media, Native ads. and Affiliate marketing, amongst others.
How We Work

Our Range of Products

Innovative solutions to improve people’s lives

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KITCHEN

HOUSEHOLD

FITNESS

DO IT YOURSELF

KIDS TOYS

PEST CONTROL

HOUSEHOLD

BEAUTY

VISION

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In Good Company

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Join The ISL Team

A Diverse and Dynamic Workplace

The ISL family is a multidisciplinary group of passionate professionals. We value innovation, teamwork and enthusiasm. We pride ourselves on our capacity to learn and grow together. Team members must have good initiative and adopt an “out of the box” philosophy to problem-solving. ISL is an exciting company where new opportunities are always cropping up as we quickly adapt to shifts in the marketplace. 

We hold offices in various countries throughout Europe, the Americas and Asia.

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ISL Philanthropy

Industex provides assistance to medical institutions for research through various organizations including the Pasqual Maragall Foundation, Hospital Clínic de Barcelona, the Biomedical Engineering Research Centre (CREB) at Universitat Oberta de Catalunya (UOC) and Universitat Politècnica de Catalunya (UPC).

Industex also provides support to the non-profit organization Ecoembes to bolster their environmental initiatives.

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